My Life as an Author, or Learning to Market

Writing is hard work! After seven years, and writing more than a dozen stories, non-fiction pieces, and short stories I may have reached the conclusion that I have been working on the easy part.

Over the past couple of weeks this picture shows the things around which my life is now revolving. You’ll notice that there isn’t a lot related to writing in this picture.

What have I learned?

In this modern world of book publishing an author had better be ready to do a lot of the work of marketing themselves. Isn’t that an amazing thing to figure out? I’m quick, you now know my secret.

Actually, my thought to consider – for anyone who is taking this amazing trip called “publishing” – buy into the fact that you are now largely responsible for marketing yourself and your work, enjoy the things that come with it.

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8 Tips for a Successful Book Signing

8 Tips for a Successful Book Signing

by Cheryl Carpinello

Marketing books is not for the timid and that includes book signings. Just because you have a table filled with freshly signed books ready to sell doesn’t mean that people are going to flock to it and ask to buy your book. Usually it is just the opposite.

A reserved person around strangers, I have had to learn how to be a seller. It wasn’t easy, but I stepped out of my comfort zone and now successfully sell books at local author signings put on by libraries, at craft fairs, and at bookstores.

I’ve put together some tips for you that I have found to be successful.

1. Have all materials ready before you go.

‘Signed by the Author’ stickers on your cover

Books all signed

Bookmarks placed inside the front covers

Pens and Business cards

Poster of your cover

Change if you are collecting the money as you would be doing at a craft fair.

Table/chair if you supply

2. Make an attractive table that invites people for a closer look.

Use a tablecloth (I use a plastic one.)

Have an easel or bookstand to display your book/poster

Arrange items so that the table does not look cluttered.

If possible, have a statue, picture, or something else else unique to your book’s topic (I have a 3-foot tall metal knight that sits on one end of my table.)

3. Do Not sit down in the chair.

Always stand and be ready to greet potential buyers (I stand either to the side or slightly in front of the table.)

4. Engage people as they walk by.

Always have a smile for everyone

Ask a question (Have you thought about a autographed book for as a unique gift for that special person? How much to you know about Arthurian Legend?)

Hand them a book so they can read the blurb on the back cover

Give a 2 or 3 sentence summary of the book

Tell them you would be happy to personalize the book if they purchase it now

5. Have some small thing you can hand out to all.

Bookmark, candy, recipe

6. Have some item connected with your book to give them when they purchase it.

Recipe, word search, crossword, sheet of historical facts

7. Smile and thank them even if they don’t buy your book.

Potential customers may be standing by to see how you interact with others

8. Remember to stretch yourself and act like you love being there! Have fun!!

Author Links:

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