What a day!

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THE HARDCOVER COPIES OF “SOUTH POLE VENDETTA” CAME TODAY!

The first thought I had was that it seems so much more “real” now.

After everything that has happened with the book it doesn’t seem like this event should have been the pinnacle, the climax of the publishing phase of the work, but I really felt as though the final hurdle had been cleared when I opened the box of hardcovers. Maybe the word “final” isn’t the right one, because now marketing becomes the core of my life, but – seeing the hardcover – it seemed as though all of the pieces were in place to see the book move forward. There was just something different about these books and all the rest.

For that reason I began asking the question, “What was so special about getting the hardcovers as compared to all the copies received before this?”

I don’t know that I have a good answer to that question, but I do have some ideas; and some further related questions. 1. Even with the artistic abilities I have, the professionally-finished book has a certain feel that I didn’t get with the books I had done. Is it because of a certain level of familiarity, or something more? 2. There is something special about a hardback compared to a paperback version. Does that carry over to being able to sell hardbacks to potential customers? 3. I have waited on a large portion of the early sales techniques and ideas until I could share this special part of the process with those who have been so supportive. Have I given those copies too much power and potential, or am I trying to stay connected to those who have been so much help – whether it helps with selling books or not? I think, and hope, it’s the second.

Much of the reason for this blog is to share the things I have learned, and am learning, through the process of being published – so I’m not sure that I have any great insight into these things. But I do hope that it can help someone else through the process.

I don’t know if you are considering some of these things, have considered them at some point in the past, or are just getting ready for your debut in publishing; but I would be interested in hearing what you think of these questions and thoughts. If you have any insight or questions, please feel free to respond – and I will try to share those in future blogs.

Oh yeah – if you’re interested in a pre-release copy of the paperback or the hardback please let me know. The cost is $20 for paper, and $30 for hardback. You can reach me at chuckmyers2@me.com — so much for having marketing figured out!

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My Life as an Author, or Learning to Market

Writing is hard work! After seven years, and writing more than a dozen stories, non-fiction pieces, and short stories I may have reached the conclusion that I have been working on the easy part.

Over the past couple of weeks this picture shows the things around which my life is now revolving. You’ll notice that there isn’t a lot related to writing in this picture.

What have I learned?

In this modern world of book publishing an author had better be ready to do a lot of the work of marketing themselves. Isn’t that an amazing thing to figure out? I’m quick, you now know my secret.

Actually, my thought to consider – for anyone who is taking this amazing trip called “publishing” – buy into the fact that you are now largely responsible for marketing yourself and your work, enjoy the things that come with it.

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8 Tips for a Successful Book Signing

8 Tips for a Successful Book Signing

by Cheryl Carpinello

Marketing books is not for the timid and that includes book signings. Just because you have a table filled with freshly signed books ready to sell doesn’t mean that people are going to flock to it and ask to buy your book. Usually it is just the opposite.

A reserved person around strangers, I have had to learn how to be a seller. It wasn’t easy, but I stepped out of my comfort zone and now successfully sell books at local author signings put on by libraries, at craft fairs, and at bookstores.

I’ve put together some tips for you that I have found to be successful.

1. Have all materials ready before you go.

‘Signed by the Author’ stickers on your cover

Books all signed

Bookmarks placed inside the front covers

Pens and Business cards

Poster of your cover

Change if you are collecting the money as you would be doing at a craft fair.

Table/chair if you supply

2. Make an attractive table that invites people for a closer look.

Use a tablecloth (I use a plastic one.)

Have an easel or bookstand to display your book/poster

Arrange items so that the table does not look cluttered.

If possible, have a statue, picture, or something else else unique to your book’s topic (I have a 3-foot tall metal knight that sits on one end of my table.)

3. Do Not sit down in the chair.

Always stand and be ready to greet potential buyers (I stand either to the side or slightly in front of the table.)

4. Engage people as they walk by.

Always have a smile for everyone

Ask a question (Have you thought about a autographed book for as a unique gift for that special person? How much to you know about Arthurian Legend?)

Hand them a book so they can read the blurb on the back cover

Give a 2 or 3 sentence summary of the book

Tell them you would be happy to personalize the book if they purchase it now

5. Have some small thing you can hand out to all.

Bookmark, candy, recipe

6. Have some item connected with your book to give them when they purchase it.

Recipe, word search, crossword, sheet of historical facts

7. Smile and thank them even if they don’t buy your book.

Potential customers may be standing by to see how you interact with others

8. Remember to stretch yourself and act like you love being there! Have fun!!

Author Links:

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